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How we increased The Wild Collectives Sales by 171%
Project results
Increase in Sales
More Visitors Per Month
Project overview
The Wild Collective is an online e-commerce store focused on elevating traditional sportswear to fit everyday wear and needs no matter your style. This brand came to Clio Digital looking for Google Ads services in hopes to increase sales YoY.
THE CHALLENGE: When The Wild Collective came to Clio Digital, one priority was their budget as they wanted to decrease their ad spend but also see better results compared to what they were currently doing.
Project execution
With this goal in mind, we went ahead and implemented certain tactics that could potentially help with their sales goals:
- Implemented elevated product feeds
- Optimized the overall product feed
- Split the feed into specific sets in correlation with the specific campaigns for better CPC
- Created and developed shopping and search campaigns.
Project results
Within a 60 day timeline, we were able to reach a ROAS of +600% and increased YoY sales by +171%. In addition to the increase, we were also able to decrease their total ad spend by $15.3K. Since we’ve teamed up with The Wild Collective we’ve also focused on their conversion rate which then grew 332% YoY.
