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2.4x more leads handled without adding headcount
Automation and AI workflows took the manual load off the team so more leads got worked, faster.
Result
2.4x
more leads handled without adding headcount
Challenge
Growing lead volume was drowning the team in manual follow-up, data entry, and disconnected tools.
Solution
Mapped how their marketing actually ran, then put AI and automation to work across lead routing, follow-up, and reporting.
Company
Allstate Insurance Group
Industry
Insurance & Professional Services
Services
Marketing Operations Audit, AI & Automation, Lead Routing, CRM Workflows
Where they started
Leads were coming in, but the team was buried in manual work: copying data between tools, chasing follow-ups by hand, and piecing together reports. Good leads went cold simply because no one got to them in time.
What we built
We started with an operations audit to map how their marketing and lead flow actually worked, then put AI and automation to work on the busywork. New leads were routed and followed up automatically, repetitive tasks were handled by workflows instead of people, and reporting updated itself so the team could see what was working in real time.
The results
The same team handled 2.4x more leads without adding headcount, response times dropped, and far fewer opportunities slipped through the cracks.
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