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4.1x growth in online donations for a nonprofit
A Google Ad Grant rebuild and donor-focused funnels turned a quiet site into a steady giving engine.
Result
4.1x
growth in online donations
Challenge
An underused Google Ad Grant and a website that brought in traffic but very few donations.
Solution
Rebuilt the Ad Grant account, simplified donation funnels, and grew reach and recurring giving through SEO and social.
Company
Bright Futures Foundation
Industry
Nonprofit
Services
Google Ad Grants, SEO, Social Management, Donation Funnels
Where they started
The organization had a Google Ad Grant it was barely using and a website that attracted visitors but converted few of them into donors. Fundraising leaned heavily on a handful of annual events.
What we built
We rebuilt the Ad Grant account around the causes supporters care about, simplified the donation flow so giving took fewer steps, and layered in SEO and social to grow reach and recurring gifts throughout the year.
The results
Online donations grew 4.1x and became a dependable, year-round source of support rather than a seasonal spike.
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