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3x qualified pipeline in a year with fractional marketing leadership
Senior marketing direction turned scattered effort into a focused, repeatable growth engine.
Result
3x
growth in qualified pipeline in a year
Challenge
A strong product with no senior marketing direction, so budget and effort were scattered with little to show.
Solution
Stepped in as fractional CMO to set strategy, focus spend on the highest-leverage channels, and build a growth plan the team could run.
Company
Cadence Software
Industry
B2B SaaS & Technology
Services
Marketing Strategy, Fractional CMO, Growth Planning, Go-to-Market
Where they started
The company had a strong product and real demand, but no senior marketing leader. Decisions were made channel by channel without a strategy tying them together, so spend was scattered and results were hard to predict.
What we built
We stepped in as a fractional CMO to give the team direction. We set the overall strategy, focused budget and effort on the highest-leverage channels, aligned marketing with sales, and built a clear, repeatable growth plan the in-house team could execute with confidence.
The results
Qualified pipeline grew 3x over the year, and the team went from reactive, one-off campaigns to a focused growth engine with a real plan behind it.
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