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68% lower cost per qualified case inquiry for a growing firm
A search and paid media overhaul brought in higher-value cases at a fraction of the cost.
Result
68%
lower cost per qualified inquiry
Challenge
Invisible in local search and paying too much for low-quality leads that rarely became cases.
Solution
Rebuilt local SEO and answer-engine optimization, restructured Google Ads around high-value practice areas, and tightened lead tracking.
Company
Hale & Cortez Law
Industry
Professional Services
Services
Local SEO, Answer Engine Optimization, Google Ads, Lead Tracking
Where they started
The firm leaned on referrals and a thin trickle of online leads, most of which were low quality and rarely turned into cases. In local search, they were effectively invisible for the matters that mattered most.
What we built
We rebuilt local SEO and answer-engine optimization so the firm surfaced for the searches and AI answers their ideal clients were making. On paid, we restructured Google Ads around the highest-value practice areas and tightened lead tracking so every dollar of spend followed real, qualified case inquiries rather than clicks.
The results
Cost per qualified inquiry fell 68 percent while case quality rose, giving the firm a steadier, more profitable pipeline.
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