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3.2x more booked consultations for a growing med spa
Local paid media and conversion-focused landing pages kept the consultation calendar full.
Result
3.2x
increase in booked consultations
Challenge
Ad spend that generated clicks but few booked consultations, and a calendar that swung between full and empty.
Solution
Rebuilt paid media around the highest-intent treatments, launched conversion-focused booking pages, and strengthened local search.
Company
Lumière Med Spa
Industry
Health & Wellness
Services
Google & Meta Ads, Landing Pages, Local SEO, Conversion Optimization
Where they started
The med spa was investing in ads that produced clicks but very few booked consultations, and the schedule swung between fully booked and worryingly quiet. The spend was there, but the system to turn attention into appointments was not.
What we built
We restructured Google and Meta campaigns around the treatments with the highest intent and margin, so budget followed real demand. We built dedicated booking landing pages designed to convert, strengthened local SEO and the Google Business profile so the practice showed up for nearby high-intent searches, and set up tracking so every lead and booking could be measured.
The results
Booked consultations increased 3.2x while cost per lead dropped, and the calendar became far more predictable across the month.
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