%20(2).png)
Back to Case Studies
212% more qualified demo requests for a fintech platform
Search and paid media rebuilt around high-intent buyers filled the pipeline with qualified demos.
Result
212%
increase in qualified demo requests
Challenge
A strong product but a thin pipeline, with demo requests that rarely matched the ideal customer.
Solution
Rebuilt search and paid media around high-intent buyers and added content that pre-qualified prospects before they booked.
Company
Northgate Financial
Industry
Fintech
Services
Google & Meta Ads, SEO, Content Marketing, Conversion Tracking
Where they started
The platform had product-market fit but an inconsistent pipeline, and many demo requests came from prospects who were never a fit. The sales team was spending time on leads that would not close.
What we built
We rebuilt paid search and social around high-intent keywords and lookalike audiences, and created content that helped the wrong-fit buyers self-select out before booking a demo. We tightened conversion tracking so marketing optimized toward qualified pipeline, not raw form fills.
The results
Qualified demo requests rose 212 percent while the sales team spent its time on real opportunities.
More Stories
Discover How We’ve Helped
Get Started
Ready to Strategize Your Next Move?
Let’s talk about your next milestone—and how to reach it
