Year-over-year sales growth for a lifestyle ecommerce brand

Where they started

Wild Collective was an established B2B but new to ecommerce. They had strong products and a clear point of view, but no ecom marketing foundation underneath the business. There were no ad accounts running, no email or SMS flows, no search presence, no social strategy and no system for turning browsers into buyers or first-time buyers into repeat customers.

What we built

We built the  marketing ecosystem from the ground up. It started with the fundamentals: setting up the store and product catalog properly, working through product uploads, and building pages designed to convert. From there we layered in the channels that create and capture demand.

On paid, we launched and managed Google and Meta campaigns to bring in new customers profitably. On organic, we built the SEO foundation so the brand could be found by people already searching. We developed a social strategy to grow brand and community, and we set up email and SMS automation so every new subscriber and customer was welcomed, nurtured, recovered, and re-engaged automatically.

The results

With demand generation and demand capture working together as one system, the pieces compounded. Sales grew 332 percent year over year, and the brand went from a standing start to a real, repeatable ecommerce engine.